Event: Flow of Plastic – International Final Conference

Join us at the International Final Conference – Flow of Plastic on 21 May, 2026 in Malmö, Sweden for inspiring talks, interactive sessions, and an exhibition showcasing solutions for circular plastic in retail and ocean-bound plastic collection.

The event is organised by the Circular Ocean-bound Plastic (COP) and Retail Relooped (RELOOPED) projects under the Interreg South Baltic Programme, who will be sharing the results of both projects.

Practical information

Date: May 21, 2026
Time: 10.00 – 16.30
Location: STUDIO Malmö, Nordenskiöldsgatan 24, 211 19 Malmö, Sweden
Registration: Free registration – Register by May 8th, 2026

Program

09:00 | Registration & breakfast

10:00 | Opening and welcoming speech
By COP, RELOOPED, and CEO of Sustainable Business Hub

10:15 | The plastic problem from an EU perspective
Keynotes from European Environment Agency and Interreg South Baltic

11:00 | Launch of rethinking tools for retail packaging (RELOOPED project)
Digital Toolkit for rethinking the plastic packaging from the retail sector,
with cases from Coop, Zabka, IMP PAN, KU, BOFA and SBHUB.

12:00 | Mingle-lunch & Exhibition
Exhibition area: Circular solutions for plastic
Networking

13:30 | From source to solution – Turning the tide on Circular Ocean-bound Plastic (COP Project)
3 years of river-litter monitoring in 3 pilot cities around the Baltic Sea.
Cases from Denmark, Germany, and Poland.

14:30 | Short break with Swedish “fika”

14:45 | Consumer behaviour on plastic – examples from real life
Cases Panter and other SMEs
NOTE: For OSI invitations, the OSI event with plastic workshop will take place during this time (invites only)

15:30 | Panel debate: What now?
Open discussion on next steps and what we can do now

16:00 | Closure with reception
Closing remarks from COP and RELOOPED
Networking time

16:30 | Thank you for today